Colin Williams — CTV, Programmatic & Media Strategy Leader

Founder & Managing Partner

Advu Media | MediaVu | January 2025 to Present | Atlanta, Georgia | Remote

Founded an integrated media strategy firm delivering CTV, digital advertising, creative services and marketing infrastructure to growing businesses.

Built MediaVu, a media-planning and activation platform that brings enterprise-grade advertising capability to small and midsized organizations.

• Design and execute integrated media strategies spanning CTV, programmatic, paid social, search and digital, translating complex ad-tech capability into recommendations clients can act on
• Own client strategy, campaign development, creative direction and performance measurement end to end for six active clients
• Build websites, analytics infrastructure, content programs and marketing workflows that let small teams operate at an enterprise level

Vice President, Solutions & Sales Engineering

Digilant | January 2024 to June 2024

Role eliminated in company-wide layoffs.

• Led solutions and sales engineering for programmatic and digital media, partnering directly with sales leadership on client strategy, campaign architecture and technical positioning
• Served as the technical bridge between sales and product, shaping how complex programmatic capabilities were positioned to prospective clients

Director of Sales Enablement

MadHive | June 2021 to July 2023

• Built and led sales enablement for advanced TV and programmatic advertising, training more than 400 sales reps, managers and directors and driving a 70% adoption lift across enablement initiatives
• Implemented an enterprise LMS to automate learning, development and sales-training tools, reducing manual, labor-intensive activities by 40%
• Built enablement strategy, training curricula and client-ready sales resources that translated platform capability into solutions local and regional teams could sell confidently
• Drove measurable improvement in reseller and customer adoption, contributing directly to go-to-market and product-release initiatives

Advanced Media & Sales Enablement Lead

Comcast Advertising | June 2017 to June 2021

• Served as advanced-media subject matter expert and sales coach for a team of 100+ account executives across the Southeastern US, driving 20%+ year-over-year incremental revenue growth in advanced TV and video advertising solutions
• Trained teams on targeting, measurement and campaign strategy, supporting the closure of annual renewals worth more than $1MM in local ad sales
• Translated platform capabilities into clear advertiser-facing solutions, supporting incremental revenue and stronger client outcomes across the sales organization

Director of Digital Media

The Cross Agency | April 2009 to May 2017

Concurrent with the Cross MediaWorks advisory role.

• Built and led the agency's digital-media practice from the ground up, growing digital-media revenue from $300K to $2MM annually over five years
• Managed national advertiser accounts — including Credit Karma, American Advisors Group, Flipp, 23andMe, RING.com, Arriva Medical and SodaStream — with combined annual media budgets exceeding $160M
• Drove a 3,000%+ increase in website subscriber base for a personal-finance client through custom attribution and behavioral tracking models

Advisor, Emerging Ad Tech

Cross MediaWorks | July 2011 to May 2017

• Advised company leadership and venture-capital stakeholders on emerging CTV and OTT technology, measurement, viewability and strategic partnership opportunities alongside the Director of Digital Media role at The Cross Agency

Producer, Director & Editor

The Cross Agency | 2008 to 2011

Produced and directed advertising and branded video content, building the creative foundation that continues to inform campaign strategy and storytelling.