Media | Ad Tech | Creative Strategy
Colin
WilliamsCTV, Programmatic & Media Strategy Leader
Sales Enablement | Ad Tech | Creative Strategy | Client Growth
I connect media strategy, advertising technology and creative thinking to help teams sell more effectively, improve client outcomes and create measurable growth.
Based in Canton, Georgia | Available for select leadership opportunities
Canton, Georgia
Professional Summary
Two sides of effective advertising, held by one person.
Media, ad-tech and sales-enablement leader with more than 25 years connecting technology, creative strategy and media investment to revenue growth.
I grew an agency's digital-media practice from $300K to $2MM in annual revenue, and have since led advanced-TV and programmatic enablement for national platforms including Comcast Advertising and MadHive, training more than 400 sales reps, managers and directors.
I'm known for translating complex ad-tech capabilities into strategies that sales teams can execute and clients can understand. Today I'm building Advu Media and MediaVu, bringing enterprise-level CTV and programmatic media practices to growing organizations.
Expertise
Capability across media, technology, sales and creative.
Media & Ad Tech
- Connected TV and OTT
- Advanced television
- Programmatic advertising
- Media planning and activation
- Measurement and attribution
Sales & Go-to-Market
- Sales enablement
- Product positioning
- Go-to-market strategy
- Sales training and coaching
- Solutions consulting
- Product adoption
Leadership & Growth
- Cross-functional leadership
- Client strategy
- Agency and platform partnerships
- Account growth
- Vendor management
- Team development
Creative & Content
- Creative strategy
- Campaign concept development
- Brand storytelling
- Video production
- Directing and editing
Experience
More than 25 years across media, technology and creative.
Current
January 2025 to Present
Atlanta, Georgia | Remote
Founder & Managing Partner
Advu Media | MediaVu
Founded an integrated media strategy firm delivering CTV, digital advertising, creative services and marketing infrastructure to growing businesses.
Built MediaVu, a media-planning and activation platform that brings enterprise-grade advertising capability to small and midsized organizations.
Responsibilities
- Design and execute integrated media strategies spanning CTV, programmatic, paid social, search and digital, translating complex ad-tech capability into recommendations clients can act on
- Own client strategy, campaign development, creative direction and performance measurement end to end for six active clients
- Build websites, analytics infrastructure, content programs and marketing workflows that let small teams operate at an enterprise level
January 2024 to June 2024
Vice President, Solutions & Sales Engineering
Digilant
Role eliminated in company-wide layoffs.
Highlights
- Led solutions and sales engineering for programmatic and digital media, partnering directly with sales leadership on client strategy, campaign architecture and technical positioning
- Served as the technical bridge between sales and product, shaping how complex programmatic capabilities were positioned to prospective clients
June 2021 to July 2023
Director of Sales Enablement
MadHive
Highlights
- Built and led sales enablement for advanced TV and programmatic advertising, training more than 400 sales reps, managers and directors and driving a 70% adoption lift across enablement initiatives
- Implemented an enterprise LMS to automate learning, development and sales-training tools, reducing manual, labor-intensive activities by 40%
- Built enablement strategy, training curricula and client-ready sales resources that translated platform capability into solutions local and regional teams could sell confidently
- Drove measurable improvement in reseller and customer adoption, contributing directly to go-to-market and product-release initiatives
June 2017 to June 2021
Advanced Media & Sales Enablement Lead
Comcast Advertising
Highlights
- Served as advanced-media subject matter expert and sales coach for a team of 100+ account executives across the Southeastern US, driving 20%+ year-over-year incremental revenue growth in advanced TV and video advertising solutions
- Trained teams on targeting, measurement and campaign strategy, supporting the closure of annual renewals worth more than $1MM in local ad sales
- Translated platform capabilities into clear advertiser-facing solutions, supporting incremental revenue and stronger client outcomes across the sales organization
April 2009 to May 2017
Director of Digital Media
The Cross Agency
Concurrent with the Cross MediaWorks advisory role.
Highlights
- Built and led the agency's digital-media practice from the ground up, growing digital-media revenue from $300K to $2MM annually over five years
- Managed national advertiser accounts — including Credit Karma, American Advisors Group, Flipp, 23andMe, RING.com, Arriva Medical and SodaStream — with combined annual media budgets exceeding $160M
- Drove a 3,000%+ increase in website subscriber base for a personal-finance client through custom attribution and behavioral tracking models
July 2011 to May 2017
Advisor, Emerging Ad Tech
Cross MediaWorks
Focus areas
- Advised company leadership and venture-capital stakeholders on emerging CTV and OTT technology, measurement, viewability and strategic partnership opportunities alongside the Director of Digital Media role at The Cross Agency
2008 to 2011
Producer, Director & Editor
The Cross Agency
Produced and directed advertising and branded video content, building the creative foundation that continues to inform campaign strategy and storytelling.
Impact
Measured results and recognized work.
0+
Sellers trained
Sales reps, managers and directors trained at MadHive, driving a 70% adoption lift across enablement initiatives.
0M+
Media managed
Combined annual media budgets across national advertiser accounts including Credit Karma, 23andMe, RING.com, Flipp and SodaStream.
0+
Years
Experience across advertising, creative production, digital media, advanced TV, ad tech and sales enablement.
0
Addy & Telly Awards
Two Addy Awards for creative advertising and five Telly Awards for video and television production.
The Creative Advantage
Media reaches the audience. Creative gives them a reason to care.
Colin's career began in production, directing and editing before expanding into digital media, advanced television and advertising technology. That combination allows him to evaluate the full campaign, from the strength of the idea and message to audience strategy, delivery, measurement and optimization.
Video and television production
Producing, directing and editing advertising and branded video content, recognized with two Addy Awards and five Telly Awards.
Integrated campaign strategy
Connecting CTV, programmatic, search, paid social and digital media into one measurable plan.
Brand and digital experience development
Building websites, analytics systems, content programs and marketing workflows that support growth.
Recommendations
Colin is an advanced, forward-thinking visionary with impeccable knowledge and vision. His understanding of the space is stellar.
Amy Parrish
Premier Sales Director
We collaborated to successfully design and execute integrated TV and digital-media campaigns that grew client sales revenues in double and triple digits.
Dwight Austin Van Horn
Former Colleague
A consummate professional, Colin's personal ethic is reflected in his work. His projects are completed in a timely fashion and with great attention to detail.
Christy Sappenfield
Former Client
Additional recent recommendations will be added
Education & Credentials
Savannah College of Art and Design
Bachelor's Degree
Digital Communication and Media/Multimedia
Certifications
Advertising and platform certifications will be listed here.
Contact
Let's talk about what's next.
Interested in discussing media leadership, sales enablement, ad-tech strategy, creative development or client-growth opportunities? Let's connect.
- Location
- Canton, Georgia
- View profile
- Résumé
- Read the full résumé